Pourquoi le e-commerce ne marche pas pour certains siteweb en Afrique ? La solution ici!

Temps de lecture : 2 minutes

Hello world,

Vous avez un siteweb e-commerce ? Vous utilisez le plugin Woocommerce pour votre siteweb ? Cet article est pour vous!

Avez-vous remarqué que les page e-commerce Facebook sont plus interactives que les sitewe e-commerce ?

Je commencerai par un conseil

Les statistiques disent qu’un internaute visite une seule fois un siteweb qui met du temps à charger. Mais qu’en est-il des internautes qui trouvent votre formulaire d’inscription long et fastidieux ? C’est là tout l’intérêt de lire cet article jusqu’à la fin.

Le problème vient de la longueur du formulaire

Au moment de passer commande sur un site e-commerce on vous présente un long formulaire avec des détails de facturation demandant parfois de remplir le code postal pour un individu lambda qui veut juste acheter une marchandise vite fait et bien fait!

C’est ce long formulaire (détails de facturation) de la page « vérification » qui fait fuir les potentiels clients, même pour des géants comme Amazon.

Voici à quoi ce long formulaire ressemble

Prénom *

Nom *

Nom de l’entreprise (facultatif)

Pays/région *Sélectionner un pays/région

Numéro et nom de rue  *

Bâtiment, appartement, lot, etc. (facultatif) (facultatif)

Ville  *

Code postal  *

Téléphone *

Adresse de messagerie *

Informations complémentaires

Notes de commande (facultatif)

Votre commande

Golf Casual Shirt Blue  × 12,000CFA
  • Paiement à la livraisonPayer en argent comptant à la livraison.


J’ai trouvé la solution : réduire les formulaires à deux champs

Il faut dire que la solution est plus axée sur le comportement de l’africain à utiliser le téléphone portable pour tout faire aujourd’hui.

Le téléphone portable est tellement devenu important que notre solution consiste à utiliser le numéro de téléphone comme élément clef.

Ainsi vous trouverez un formulaire (détails de facturation ) allégé. Seulement le prénom et le numéro de téléphone à remplir obligatoirement.

Exemple d’un formulaire réduit

formulaire réduit

Je crois que de cette façon vous générerez plus d’inscriptions et donc potentiellement plus de ventes. Il vous suffira d’appeler le client après sa commande pour prendre les informations de livraison comme le quartier par exemple.

Cas pratique

Pour les utilisateurs de WordPress et Woocommerce voici le plugin qui va vous permettre de réduire les champs de vos formulaires Checkout Manager for WooCommerce

Une vidéo de 15min l’illustre bien sur ma chaine You Tube Idée innovante.

L’intégralité de la vidéo fait 45min Merci de me contacter sur whatsapp au +226 70 42 76 84 pour l’obtenir à 1.000 fcfa .

Une idée de Rody OBIANG

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