Pourquoi le marketing de réseau ne marche pas en Afrique ?

Temps de lecture : < 1 minute

Hello World,

Si vous êtes africain et vous avez des soucis pour augmenter vos ventes ? Cet article est pour vous!

Aujourd’hui je vous ai déniché une vidéo du coach ZOROME Mamadou qui explique en 2 minutes pourquoi la pauvreté sévit en Afrique. Mais avant de regarder cette vidéo il est nécessaire de rappeler ou d’apprendre ce qu’est le marketing de réseau. Bonne lecture!

Définition

D’après un article du siteweb www.conseilsmarketing.com«  le marketing de réseau est de vendre via un réseau de revendeurs (parfois appelés Ambassadeurs, conseillers…) qui vendent à leurs contacts proches ou lointains, avec la possibilité pour eux même de parrainer d’autres vendeurs en échange d’une commission cumulative sur les ventes. »

Quelle est la différence entre le marketing de réseau et MLM (Multi Level Marketing ?

Toujours d’après le siteweb www.conseilsmarketing.com « le principe du MLM est un peu différent, car les vendeurs forment et parrainent des affiliés (d’autres vendeurs qui vont vendre les produits)  grâce auxquels ils gagnent un pourcentage sur les ventes réalisées. Il y a donc une notion de “pyramide” avec des parrains de plusieurs niveaux.

Le MLM souffre en ce sens d’une mauvaise réputation, car souvent seuls les parrains les plus élevés gagnent de l’argent, les vendeurs des niveaux inférieurs ne récoltants que très  peu de gains. »

Regarder maintenant la vidéo du Coach ZOROME

Mon point de vue et la réponse à la question (titre de cet article)

On doit enseigner le marketing de réseau depuis la classe du primaire pour changer les mentalités en Afrique.

Vous avez lu cet article, quel est votre point de vue ?

source

Par Rody OBIANG

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